Reading most camera manufacturers data sheets show that Camera chips have very small pixel (wells) which are micro light sensitive photo cells.

They ONLY read light intensity and nothing more. The color comes into play by filters placed over each micro lens which each has a sensor of its own,

measuring how light flows through each one before it reaches the actual photo cell. If white light reaches through to the final pixel well evenly (lighting up each filter evenly), the camera records the specific cell as a white area of the final picture. If there is ANY color variance, the filter variance will make the

adjustments in the RAW file. The more pixels on the chip will allow for a finer image capture, which can help during enlargements... Kodak makes lots of chips,

Canon makes its own on occassion for its higher priced cameras.

Chip Manufacturing is now the hottest technological item for manufacturers. First phase designs are quite expensive due to the high cost of research and

develpment, Patent laws across the world allows individuals with designs of origin to have priority over its manufacture and sale.

This does not mean that there are others who get word of a hot ticket item to start R/D of their own, so that when the patent runs out for the (inventor),

they would be ready with a better and more cost effective design. So, if Kodak and Fuji Film warred over the types of film it could get the world to

purchase has now lost quite a sum to a chip, they may just get into chip manufacturing, where their dwindling resources might re-flourish.

It is very expensive to develop the machinery with continuous accuracy. Canon as well as a few lesser knows have also joined in the forray.

The customer is You. You read Ad's and models (model) new products.